Billboards and TV
- Who sees it
- Everyone driving by or watching
- Looking for a lawyer now?
- Rarely. Most viewers aren't hurt.
- Can you count the calls?
- Hard to tie a call to an ad
- What you pay for
- A rate card, paid up front
Featured spots for injury law firms
Reach injury clients from the accident to the call
Counselworthy reaches people at every step after an injury: checking the crash data, getting a police report, sorting out PIP and the bills, deciding on a lawyer and comparing firms. A featured spot puts your firm on those pages for one flat monthly price. As of October 12, 2026, spots aren't open yet. Rank is never for sale.
What firms hire Counselworthy to do
Be there before they look for a lawyer
After an accident, people come to Counselworthy for the crash data, the police report and who pays the bills. Your firm's name is there long before they search for a lawyer.
Be there when they choose
Someone searching "car accident lawyer jersey city" was hurt and is comparing firms today. That is the moment a featured spot appears.
Show up when clients ask AI
People now ask ChatGPT, Claude and Gemini which lawyer to call. Counselworthy is built to be a source those tools can cite, with every fact sourced and dated.
Know exactly what you paid for
Every call and website visit from your spot is counted. You get the numbers in a report each month.
From the accident to the call
Most ads reach people only once they search for a lawyer. Counselworthy reaches them from the day of the accident, at every step where they need answers. Your firm can be there at each one.
Checking the crash data
"Where do crashes happen on my street?"
53,348 crashes in 2 cities on Counselworthy today
Your firm hereYour banner on the crash map, one firm per city
Right after the accident
"How do I get the police report? Is this pain serious?"
6 guides on Counselworthy today
- Getting your crash report
- What to do after a car accident in New Jersey
- Back pain after a car accident
Your firm hereFeatured on the guides they read first
Paying the bills
"Who pays my medical bills? How does PIP work?"
2 guides on Counselworthy today
Your firm hereFeatured on the bills and PIP guides
Dealing with insurance
"The adjuster keeps calling. My PIP claim was denied."
15 guides on Counselworthy today
Your firm hereFeatured on the insurance guides
Deciding on a lawyer
"Do I need a lawyer? Is this offer fair?"
8 guides on Counselworthy today
- Do I need a lawyer after a car accident?
- Before you accept a settlement offer
- Average car accident settlement: what the data shows
Your firm hereFeatured on the "do I need a lawyer" guides
Choosing a firm
"Which firm should I call? What will it charge?"
16 rankings and 3 guides on Counselworthy today
- Jersey City injury law firms, ranked
- Jersey City car accident lawyers
- How to choose an injury lawyer in New Jersey
- How injury lawyer fees work in New Jersey
Your firm hereFeatured beside the ranking, with a Call button
Be the firm people see next to the crash data
When someone looks up the crashes on their own street, your firm can be the name beside them. One firm per city sponsors the map, labeled "Featured," and the numbers never change for anyone.
- 48,959Jersey City crashes in NJDOT's records since January 1, 2019
- 571of them killed or seriously hurt someone
- 2cities mapped so far: Jersey City and Hoboken
- People open it to find the crashes on their own street, and every view has its own link to share.
- Your banner sits on the map page, labeled "Featured." One sponsor per city.
- The free embed that newsrooms put in their stories stays ad-free, and every embed links back to the map.
How injury clients find a lawyer now
They search, they compare, and more of them ask AI first.
- 7,080searches a month for injury lawyers in Jersey City, Hoboken and Hudson CountySemrush, the 25 local searches we track, October 5, 2026
- 74%of legal clients research a firm online even after someone refers themScorpion, 2025 Legal Consumer Trends Report, 3,000 U.S. adults, published September 10, 2025. Checked October 12, 2026.
- 42.7%used an AI tool to search for a local business in the past monthYext, 2026 Consumer Search Behaviors Report, 3,848 adults worldwide who search for local businesses. Checked October 12, 2026.
- 28%tried a new local business because an AI tool recommended itYext, 2026 Consumer Search Behaviors Report, the same survey, over the past six months. Checked October 12, 2026.
AI tools are answering. We give them the facts.
When someone asks an AI assistant which injury lawyer to call, it answers from pages it can find and cite. Counselworthy is built to be that page: every fact sourced, dated and in plain text, with the method in the open.
See how we rank firmsWhere firms spend, and what they can prove
U.S. legal advertising is projected to top $3 billion a year (AdImpact, February 19, 2026). Much of it reaches people who aren't looking for a lawyer that day.
Social ads
- Who sees it
- People scrolling for something else
- Looking for a lawyer now?
- Rarely
- Can you count the calls?
- Clicks, not who became a client
- What you pay for
- Impressions and clicks
Google Ads
- Who sees it
- People searching
- Looking for a lawyer now?
- Yes
- Can you count the calls?
- Yes, with call tracking
- What you pay for
- Every click, at auction prices. Semrush put "car accident lawyer jersey city" at $96.52 a click on October 5, 2026.
Counselworthy featured
- Who sees it
- People dealing with an injury, from the crash report to choosing a firm
- Looking for a lawyer now?
- Yes, or soon
- Can you count the calls?
- Every call and website visit, reported monthly
- What you pay for
- One flat monthly price
How featured spots work
Join the waitlist
Tell us your firm and city below. It takes a minute.
We confirm eligibility
Your firm must be ranked, with no public discipline in the last 5 years.
Your spot goes live
On your city's rankings, below the ranked list, and on the guides people read after an accident. The map sponsor's banner goes on the crash map.
You get a monthly report
How often your spot was seen, and the calls and website visits it sent you.
The rules
- One flat monthly price per city, the same for every firm.
- Up to 3 featured firms per city, and 1 crash map sponsor.
- Labeled "Featured" and shown outside every ranked list.
- No pay per call, lead or case.
- Never changes a rank, a score, a guide or a crash number.
- Month to month. Cancel anytime.
What it looks like
Your monthly report
- Times your spot was seen
- Calls from your spot
- Visits to your website
Rank is never for sale. Neither are the facts.
People trust Counselworthy because no firm can buy its way up, and no sponsor can change a guide or a crash number. That trust is what makes a spot here worth more than another ad. Your spot sits beside the ranking and the data, never inside them.
Get first pick in your city
Join the waitlist, or ask us anything about advertising. We'll email you the price and the opening date before anyone else. Joining doesn't affect your rank.
- Your message goes to hello@counselworthy.com, and we reply within 2 business days.
- We never share it, and it never changes a score.
Questions firms ask
Is this a lead service?
No. You pay one flat monthly price for a labeled spot. We don't sell leads, charge per call or take referral fees, and calls go straight to your firm.
Will a featured spot help our rank?
No. Rank comes only from the 7 public measures. That independence is why people trust the page your spot sits on.
Where does a featured spot appear?
On your city's ranking pages, below the ranked list, and on the guides people read in the days after an accident. One firm per city can also sponsor the crash map.
How many firms can be featured?
Up to 3 per city, so each spot stays visible, plus 1 crash map sponsor. Waitlist firms get first pick in their city.
Does a sponsor change the guides or the crash data?
No. Guides cite the law, and crash numbers come straight from NJDOT's records. No sponsor can change a word or a number, and the crash map newsrooms embed in their stories stays ad-free.
What does it cost?
One flat monthly price per city, the same for every firm. We publish it before spots open, and the waitlist sees it first.
Our firm isn't ranked. Can we still be featured?
Featured spots are for ranked firms with no public discipline in the last 5 years. The methodology lists what we check. If a fact about your firm is wrong, send us a correction.
Read the methodologyCan we cancel?
Yes. It's month to month, with no contract.
When do spots open?
After our review of New Jersey's lawyer advertising rules. We'll email the waitlist the day they do.
Already ranked? See how we score firms, or tell us about a fact that's wrong.